Secrets to successful sales on TikTok

Not just for watching videos, here are the secrets to successful sales on TikTok

In addition to watching videos, TikTok can be a source of your money, you know. Check out this article to find out how to successfully sell on TikTok!

TikTok is a social networking application and music video platform where users can create, edit, and share short video clips equipped with filters and music as support.

Over time, TikTok began to innovate by adding an online shopping feature , also known as TikTok Shop.

In fact, not a few entrepreneurs have managed to reap a lot of profits from selling on TikTok, you know. Want to know the secret? Check out the following reviews, yes!

How to Successfully Sell on TikTok

Utilizing the TikTok Shop feature alone is not enough to make your sales sell well. Because, you need to bring your brand closer to potential customers .

To find out how, see how to successfully sell on TikTok below, yes!

1. Switch to Business Account

To market your business products on TikTok, you need to convert your TikTok account to a business account first. Here are the steps.

  • Download the TikTok app on the Google Play Store or iOS.
  • Register for an account by entering the required information, such as email, account name according to the store name, and others.
  • Switch the registered account to a business account by clicking ‘Me’, then clicking the three dots in the top corner.
  • After that, click ‘Manage My Account’ and click ‘Switch to Brand Account’
  • Choose the appropriate business category
  • Edit profile by posting an attractive account photo and complete bio with business description
  • Add your selling link in e-commerce.

After going through all the stages above, it means that you are ready to sell on the TikTok Shop.

2. Create Interesting Content

Just creating a business account doesn’t necessarily make your sales sell well on TikTok.

Try to upload interesting content. For example, making a video storytelling about the business you are starting.

Then proceed to the various products sold, sales systems, packaging, and so on.

To make your content viral quickly, choose sounds or filters that are trending among TikTok users.

3. Maximize Available Features

TikTok has various features that are a shame if you don’t use them properly. Because, this can make video content more attractive to target consumers , you know.

Some of the features of TikTok that you can take advantage of include:

4. Create Interesting Captions

Interesting captions will really help you to describe the products being sold. With a caption, you can briefly describe the product name , product ingredients, product prices , and so on.

In addition, captions can also make target consumers know the details of the products you sell, you know. It doesn’t have to be long, what matters is short, solid, clear, and of course interesting.

5. Use hashtags

Do you know?

The use of hashtags turns out to have an effect on making your content more quickly known to many people, you know.

Because, not a few people who use hashtags to find what they are looking for. For that, start adding hashtags according to the uploaded content.

For example, if the content posted is about food products , then you can use the hashtags #bisnismakan #reviewfood and so on.

In addition, you can also add some hashtags that are currently viral.

However, make sure you don’t add too many hashtags that are going viral so as not to reduce the space for writing product captions.

6. Post at a certain time

No matter how good the content you create, it will be useless if you upload it without knowing the time. Because, this will make your content not seen by many people.

So that your content gets a lot of views, find the best time to upload content.

For example, at 1 pm or at night. This hour is a person’s time to rest from their daily activities. They often use their spare time to watch TikTok.

That’s why it’s important to pay attention to the timing of your content posting.

7. Take advantage of TikTok’s Advertising Features

Finally, for successful sales on TikTok, you can also use the TikTok advertising feature , you know. This feature, also known as TikTok Ads, will make your business more widely known.

There are several types of ads available on TikTok Ads, including:

  • Pre-roll ads , which are ads that start when the user opens the TikTok app
  • In-feed ads , which are ads that appear when users scroll through the TikTok app’s feed
  • Promoted hashtag challenges , namely videos that encourage users to use special hashtags
  • Branded effects , namely filter effects used by creators and display information specific to the advertised brand

8. TikTok Live Shopping

Finally, try the TikTok Live Shopping feature to tempt target consumers to shop for your products.

As the name implies, here you can sell your selling products directly while reading audience comments and answering their questions regarding the products being sold.

Not only watching, target consumers can also make payment transactions during live shopping , you know.

Those are some ways to successfully sell on TikTok. Hopefully useful and good luck!

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